Focus on the mobile phone market the present situation

In the process of the development of smart phones, there are many popular consumer favorite products, such as global users are familiar with apple iPhone series, Samsung galaxy s series;Chinese users are familiar with huawei Mate series, OPPOR series and so on.Material, design, technology is the smartphone innovation "troika", in fact, brand manufacturers have never stop the pursuit of innovation.

The growth of the smartphone industry, can not do without the strong support of chain right from the start.Apple pioneered and developed the hardware as the core, with iec communities in intelligent hardware development model.Other manufacturers are basically the pattern of followers and learners, millet is the basis of the study on the characteristics according to their own ability to innovation, sums up the characteristic of the "new retail hardware + Internet +" triathlon model, in the Chinese market was a big success.


A strong brand each have each way to success, it is undeniable that the mobile phone industry has entered an era of the strong stronger.Global mobile phone "issued by the international research institutions Counterpoint of profit share in the second quarter of 2017, showed that total global mobile phone profits fell 10% year-on-year in the second quarter of this year.However, the lion's share of the apple is leading the global profit share.In the second quarter of 2017, apple shipments received industry-wide 65% to 9% of profits, homebred mobile phone three major brands, huawei, OPPO, vivo accounts for only 4.1% of the profits, 4% and 3%.


Material qualitative, design, technology is the "troika" of smartphone innovation.In mobile phone industry comprehensive screen war atmosphere, on November 2, OPPO slightly calmly released its new flagship full screen mobile phone R11s and R11sPlus, this may be appeared in recent months at the latest a full screen models, OPPO still had the next to its "critical" expectations.

The development of the full screen surprised a lot of people, like night of spring breeze comes suddenly, from affordable high-end flagship product to one thousand yuan, almost all the full screen, true and false battle over the full screen, screen and special-shaped screen, be heard but will close, because there is no clear definition, full screen itself is but with narrow bezel in another marketing expression of the same category.


In the case of mobile phone size growth almost reached its limits, change the screen size is the direction of the pursuit of better visual experience.Full screen from material change, process design change, the most difficult is to follow up the technical innovation and ecological change.


Technology innovation is the innovation of the deepest, most difficult, can bring about transformative.Technological change often externalized to functional innovation, fingerprint identification, quick charge, double taken several technologies such as tide are adept in two or three years into a universal access.However, less and less based on the single function of technical innovation, the experiential upgrade is also more difficult.New round of change, is also the most complex kind of change I'm afraid is artificial intelligence.


Change is different to the traditional technology, artificial intelligence is not embodied in a single functional change, but for smartphones up a step, into a personal assistant.


Artificial intelligence is to provide a basis and ability, is only the beginning of the application of voice, pictures, etc. That subsequent need to perfect the ecological, huawei has open to developers for the development of artificial intelligence resources and capabilities.Can listen, speak, think, future AI have larger, more likely on mobile phones.


The current mobile phone market, full screen is regarded as the biggest bright spot to accelerate the popularization of, and based on the artificial intelligence of the smart phone has just started.As the global and China's mobile phone market growth shows signs of slowing down, gradually into a period of replacement by the incremental period, also puts forward higher requirements on mobile phone manufacturers.Even now TOP6 several big manufacturers must continually improve product experience and service level, to seize the user.Therefore, in the process of smart phones for the future development, who can continue to create products, who can in the ecological construction, the product concept innovation shows the wisdom of the more powerful, who can be in the invincible position in the future competition.